Rio Olympics Opening Ceremony Viewership Plunged This Year Compared to London Games

Rio de Janeiro, host city of the 2016 Olympics, put on quite a show last Friday evening during the quadrennial event’s opening ceremony. Unfortunately, not that many people, relatively, saw it. In fact, far fewer people tuned in compared to the London games four years ago. About 30 million Americans watched NBC’s coverage of the…

http://fortune.com/2016/08/08/rio-olympics-viewership-down/

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